Welcome to DTC+AI, Unhyped

DTC + AI Unhyped delivers ruthlessly pragmatic AI advice for direct-to-consumer (DTC) operators and marketers on a weekly basis.

No fluff. No hype. Just actionable insights on AI, agents, and automation applied to DTC to help you actually get results.

Latest

AI is moving too fast. That's good.

Mar 17, 2026

Why the pace of AI is the best thing happening for lean DTC teams right now.

How to think about the incoming ChatGPT ads.

Feb 5, 2026

While there's not an exact date, it's time to build your mental model for ChatGPT ads. It's not social. It's not display. It's search ads for conversations.

The AI Image Model Wars: ChatGPT vs. Gemini vs. Grok

Jan 31, 2026

I tested all three with a banana, fake reviews, and your brand's logo. The winner surprised me.

The First AI eCom Retention Agency And 5 Other 2026 Predictions

Jan 8, 2026

How AI will reshape ecom retention agencies in 2026, how to prepare, and 5 other predictions for the year.

90% of Marketers Are Sleeping on This AI Feature

Dec 19, 2025

We're going to dive into how to create Claude Skills, and be sure to grab the free email revenue forecast agent to wow your boss.