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Oliver Buchannon
Nathan Snell
AI is moving too fast. That's good.

Mar 17, 2026

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9 min read

AI is moving too fast. That's good.

Why the pace of AI is the best thing happening for lean DTC teams right now.

Nathan Snell
Nathan Snell
How to think about the incoming ChatGPT ads.

Feb 5, 2026

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11 min read

How to think about the incoming ChatGPT ads.

While there's not an exact date, it's time to build your mental model for ChatGPT ads. It's not social. It's not display. It's search ads for conversations.

Nathan Snell
Nathan Snell
The AI Image Model Wars: ChatGPT vs. Gemini vs. Grok

Jan 31, 2026

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12 min read

The AI Image Model Wars: ChatGPT vs. Gemini vs. Grok

I tested all three with a banana, fake reviews, and your brand's logo. The winner surprised me.

Nathan Snell
Nathan Snell
The First AI eCom Retention Agency And 5 Other 2026 Predictions

Jan 8, 2026

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11 min read

The First AI eCom Retention Agency And 5 Other 2026 Predictions

How AI will reshape ecom retention agencies in 2026, how to prepare, and 5 other predictions for the year.

Nathan Snell
Nathan Snell
90% of Marketers Are Sleeping on This AI Feature

Dec 19, 2025

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10 min read

90% of Marketers Are Sleeping on This AI Feature

We're going to dive into how to create Claude Skills, and be sure to grab the free email revenue forecast agent to wow your boss.

Nathan Snell
Nathan Snell
AI found what your ESP hid, and it will help your BFCM

Nov 25, 2025

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8 min read

AI found what your ESP hid, and it will help your BFCM

I'll walk you through maximizing your revenue this BFCM by finding customers hiding in your manual suppression.

Nathan Snell
Nathan Snell
OpenAI Atlas, AI Videos, And The Best Creative Marketing Model

Oct 24, 2025

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10 min read

OpenAI Atlas, AI Videos, And The Best Creative Marketing Model

How I blew $400 on Veo3 and Sora 2, and why Atlas sucks but you should try it anyway.

Nathan Snell
Nathan Snell
OpenAI's new agent builder is a trap (here's why)

Oct 10, 2025

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10 min read

OpenAI's new agent builder is a trap (here's why)

Plus: I built a YouTube analyzer in 10 minutes that would've taken 8+ hours in other tools. You can copy it.

Nathan Snell
Nathan Snell
Did Agentic Shopping Just Kill eCom?

Sep 19, 2025

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9 min read

Did Agentic Shopping Just Kill eCom?

Is agentic commerce the next big thing or just AI hype? We dig into 40 years of channel data to find out.

Nathan Snell
Nathan Snell
The Exact Steps to Create AI Content That Slaps

Sep 11, 2025

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18 min read

The Exact Steps to Create AI Content That Slaps

I've been asked to do multiple keynotes on this, so I thought it was time to share the exact AI content system that got everyone's attention...

Nathan Snell
Nathan Snell
The Tool That Just Fixed DTC's Creative Bottleneck

Aug 29, 2025

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8 min read

The Tool That Just Fixed DTC's Creative Bottleneck

Google's new Gemini 2.5 Flash Image model (Nano Banana) is like having your own personal photoshop monkey. We dive into how to use it.

Nathan Snell
Nathan Snell
GPT-5 Writes Like a Corporate Robot (And the AI Image Tool That Just Cracked People Generation)

Aug 15, 2025

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12 min read

GPT-5 Writes Like a Corporate Robot (And the AI Image Tool That Just Cracked People Generation)

Turns out Sam Altman's Deathstar was pointed at GPT-5's own creative abilities. Meanwhile, Ideogram quietly rolled out an amazing Image generation model for people.

Nathan Snell
Nathan Snell
Using GEO to Rank in the AI-First Search Era + OpenAI Agent

Aug 8, 2025

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12 min read

Using GEO to Rank in the AI-First Search Era + OpenAI Agent

I broke down, step by step, what goes into GEO. We also cover OpenAI Agent, and whether it stands up to the hype.

Nathan Snell
Nathan Snell
AI Agents Broke Online Shopping (and Video Hype Gets Exposed)

Jul 31, 2025

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7 min read

AI Agents Broke Online Shopping (and Video Hype Gets Exposed)

From $5K video courses to bots trapped by popups—find out what most brands are missing as AI quietly rewrites DTC rules.

Nathan Snell
Nathan Snell

DTC+AI, Unhyped

Ruthlessly pragmatic AI info on a weekly basis, tailored to DTC operators and marketers.

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